You are in a rush to expand the business and beat those competitors, but the ‘new normal’ happened and added new challenges to market entry decisions? Plot twist: the new…
Month: October 2020
Understanding Vietnam market and its people
When in Rome Vietnam, do as the Romans Vietnamese do! Here are some head ups for multinational companies to keep in mind when venturing into Vietnam. Mind the differences First,…
[Preview] To grow or not to grow: The founder’s choice in Vietnam’s public relations industry
Presentation at Canadian Council for Small Business and Entrepreneurship (CCSBE) 2020 Conference. Toronto, Canada. 2020. Abstract The entrepreneurial factors that influence a company’s growth are managerial traits, motivations, and roles.…
Reimagining market entry in the new normal
Planning and venturing on a new market entry during and after the Covid-19 pandemic could be challenging. However, market entry attempts in these times can actually benefit from new consumer…
It’s time for PR people to ‘PR’ for themselves
Although PR agencies make a living from beating the drums for others, hardly do they know how to advertise for themselves. Eight or nine out of ten PR agencies have…