The five-year journey of my agency, EloQ Communications

This year marks the fifth anniversary of EloQ Communications (formerly Vero IMC), my public relations and marketing agency based in Vietnam, and I’m glad to share here its story.  Over its course,…

How to use social media the ‘right way’ during COVID-19 crisis

Nowadays, social media have become primary sources of information. During a crisis like the COVID-19 pandemic, how should social media be mastered and employed in a responsible way? I have…

Attraction and persuasion in advertising: A beginner’s guide to visual rhetoric

 An average person is exposed to about 1,000 advertisements a day, and up to 32,000 ads a year (“STAND lesson,” 2012). Advertising is arguably one of the most omnipresent things…

An overview of how Vietnamese and American PR practitioners perceive the use of social media in crisis communication

In Vietnam, social media has become one of the most popular communication platforms. Despite the powerful effect of social media in conditioning a crisis, and the trend to integrate social…

Why don’t Vietnamese companies use social media in a crisis?

A previous article talked about why Vietnamese companies should use social media more for crisis communication. Now we’ll explore some reasons why they don’t, and why most of those are…

5 social media lessons for ASEAN airlines from the United saga

Most frequent fliers recognize that service quality among ASEAN airlines generally surpasses the service quality of U.S. Airlines. Nonetheless, there are several lessons we can take from the recent social…

5 reasons why Vietnamese companies should use social media in a crisis

Doing public relations in times of stability is one thing, but what do you do when something goes wrong? Crisis communication as a subset of public relations is a fairly…

5 things you need to know when using KOLs in Vietnam

The use of KOLs (key opinion leaders or influencers) in marketing is getting more popular than ever. These KOLs have a significant number of followers, which makes it super easy…

How to handle a crisis scenario, according to Vietnamese PR experts

X-posted on EloQ’s Blog.

Vietnam as the next Asian tiger

Earlier at the Vietnam Summit 2016, an annual conference organized by The Economist, in collaboration with Vietnam’s Ministry of Foreign Affairs, Deputy Prime Minister and Foreign Minister Pham Binh Minh…