Public relations trends in 2023

Public relations (PR) is a core strategic communication function that will remain an essential part of today’s business and political landscapes in 2023 and beyond. With the ever-evolving needs of…

How would Gen Z influence the PR industry?

Gen Z wut? Since 2018, the unique Gen Z (the generation born between 1997 – 2012) has blown a breath of fresh air into the world. In Vietnam, Gen Z…

7 things you want to know about modern public relations in 2021

The public relations (PR) industry has a long history, but it is neither obsolete nor boring. As digital transformation takes over the world in the 21st century, the PR industry…