An interview with Humans of Globe, to be featured in its “Innovative Business Leaders to Watch in 2024“ series. I had a chance to share an inside look into our…
Tag: southeast asia
HUB – Cleantech Southeast Asia [Q3 2022]
Recently, my company EloQ Communications partnered with Southeast Asia Cleantech HUB, the first magazine focusing on cleantech in the region, to offer the latest insights and practical case studies on…
The five-year journey of my agency, EloQ Communications
This year marks the fifth anniversary of EloQ Communications (formerly Vero IMC), my public relations and marketing agency based in Vietnam, and I’m glad to share here its story. Over its course,…
6 reasons why Vietnam is the promised land for investment
Why invest in Vietnam?Is the country worth the hype? In recent years, Vietnam is step-by-step earning its title as one of the best markets for growth in Southeast Asia –…
Reimagining market entry in Vietnam
You are in a rush to expand the business and beat those competitors, but the ‘new normal’ happened and added new challenges to market entry decisions? Plot twist: the new…
Understanding Vietnam market and its people
When in Rome Vietnam, do as the Romans Vietnamese do! Here are some head ups for multinational companies to keep in mind when venturing into Vietnam. Mind the differences First,…
How appealing is the public relations industry?
At a glance, the public relations (PR) industry is a mature industry, with billions of profits worldwide, and a steady growth over the year. In Vietnam, there are hundreds of…
Five thoughts on the debut Asia-Pacific PR and Communications Census
I’ve enjoyed being a PRCA Southeast Asia member since it launched in the region last year, and I was pleased to be asked to provide comments for its new regional…