Singaporean newspaper The Strait Times recently completed a survey on people’s perception of essential jobs. The result shows that public relations (PR) was ranked third in the top 5 of…
Tag: marketing
What marketers should keep in mind when marketing situation has changed post-crisis?
Recently, the COVID-19 pandemic leaves heavy impacts on Vietnam and the world by changing the global situation, the thinking, perception as well as human behavior. For that, this global change demands a…
5 things you need to know when using KOLs in Vietnam
The use of KOLs (key opinion leaders or influencers) in marketing is getting more popular than ever. These KOLs have a significant number of followers, which makes it super easy…