Continuing from my last thoughts on creativity in the AI context, how about the roles of AI against the public relations (PR) background? AI in the PR world The rise…
Tag: marketing
Advocating for PR’s core values: where we stand in the integrated landscape
“If marketing is a sprint, then PR is a marathon that can deliver amazing results in terms of reputation and education. For example, by using scientific proof to boost vaccination…
Influencer marketing and its ethical responsibility toward followers
Recently, influencer endorsement of low-quality and untested skincare products, counterfeit cosmetics, placebo, or even risky cryptocurrency has stirred up frustration in the community. However, this influencer marketing dilemma has already…
The five-year journey of my agency, EloQ Communications
This year marks the fifth anniversary of EloQ Communications (formerly Vero IMC), my public relations and marketing agency based in Vietnam, and I’m glad to share here its story. Over its course,…
My dream to bring Vietnam’s PR industry name out to the world
Here is my interview conducted with Startup.info to shed light on entrepreneurship, its difficulties and advice for new startups in the PR industry. Startup.info is the first collaborative magazine dedicated…
Understanding Vietnam market and its people
When in Rome Vietnam, do as the Romans Vietnamese do! Here are some head ups for multinational companies to keep in mind when venturing into Vietnam. Mind the differences First,…
It’s time for PR people to ‘PR’ for themselves
Although PR agencies make a living from beating the drums for others, hardly do they know how to advertise for themselves. Eight or nine out of ten PR agencies have…
What does PR do exactly, and is it essential?
Singaporean newspaper The Strait Times recently completed a survey on people’s perception of essential jobs. The result shows that public relations (PR) was ranked third in the top 5 of…
What marketers should keep in mind when marketing situation has changed post-crisis?
Recently, the COVID-19 pandemic leaves heavy impacts on Vietnam and the world by changing the global situation, the thinking, perception as well as human behavior. For that, this global change demands a…