The role & importance of social media in crisis communication

Although social media is a dominant and fast-growing platform for communications, its use in crisis communication is relatively limited. The reason is, we often fear what we don’t know. While…

Using social media during communication crisis in Vietnam?

Crisis communication is attracting more interest in the modern world of communications. Digitalization and the advancement of Internet has given consumers the privilege to respond to brand’s messages. Sometimes, these…

How to use social media the ‘right way’ during COVID-19 crisis

Nowadays, social media have become primary sources of information. During a crisis like the COVID-19 pandemic, how should social media be mastered and employed in a responsible way? I have…