Reimagining market entry in Vietnam

You are in a rush to expand the business and beat those competitors, but the ‘new normal’ happened and added new challenges to market entry decisions? Plot twist: the new…

Reimagining market entry in the new normal

Planning and venturing on a new market entry during and after the Covid-19 pandemic could be challenging. However, market entry attempts in these times can actually benefit from new consumer…

How to use social media the ‘right way’ during COVID-19 crisis

Nowadays, social media have become primary sources of information. During a crisis like the COVID-19 pandemic, how should social media be mastered and employed in a responsible way? I have…