For much of the past two decades, brand trust lived comfortably inside marketing dashboards. It was tracked through sentiment scores, brand love indexes, NPS surveys, and perception studies, often reviewed…
Tag: Brand Trust
When crisis hits: Rethinking modern media relations through the lens of 2026 crisis behavior
Every time I teach a crisis communication class or counsel a brand facing unexpected turbulence, I’m reminded of one truth: a crisis doesn’t damage you – your response does. And…