For decades, public relations has operated on a relatively stable assumption: communication is designed primarily for human audiences. Whether the target was journalists, consumers, investors, or policymakers, the strategic question…
Tag: asia
Influencer marketing trends and tips in 2024
The influencer marketing landscape is ever-evolving, especially in the dynamic Asian markets. As we dive into 2024, several key trends and strategic tips can help brands and marketers harness the…
Vietnam as the next Asian tiger
Earlier at the Vietnam Summit 2016, an annual conference organized by The Economist, in collaboration with Vietnam’s Ministry of Foreign Affairs, Deputy Prime Minister and Foreign Minister Pham Binh Minh…