The evolution of consumer intelligence in a digital world

In an age where 61% of the global population is connected to the internet and 87% of consumers prefer to research products online, it’s evident that the world is rapidly…

Embracing AI for public relations efficiency

In today’s fast-paced digital landscape, public relations (PR) professionals face the ongoing challenge of proving the value of their work while striving to avoid burnout. To address these issues, the…

Future-proofing your career

And I thought it would be nice to share with you an insightful conversation I had with The Industry Leaders about a topic that is incredibly close to my heart:…

AI in the PR world

Continuing from my last thoughts on creativity in the AI context, how about the roles of AI against the public relations (PR) background? AI in the PR world The rise…