In the ever-evolving landscape of public relations (PR), the ability to measure and evaluate the effectiveness of campaigns and strategies is paramount. Evaluation methods serve as compasses, guiding PR professionals…
Category: [Opinions]
The keys to a successful transition to active consumer insights
In my previous blog post, we explored how consumer intelligence has transitioned from passive social listening to active consumer insights. Today, we’ll dive deeper into the keys that unlock a…
The evolution of consumer intelligence in a digital world
In an age where 61% of the global population is connected to the internet and 87% of consumers prefer to research products online, it’s evident that the world is rapidly…
Embracing AI for public relations efficiency
In today’s fast-paced digital landscape, public relations (PR) professionals face the ongoing challenge of proving the value of their work while striving to avoid burnout. To address these issues, the…
AI in the PR world
Continuing from my last thoughts on creativity in the AI context, how about the roles of AI against the public relations (PR) background? AI in the PR world The rise…
How will we understand creativity in a context dominated by AI and its models?
Creativity has long been a source of fascination for scholars and artists alike. However, the emergence of Artificial intelligence (AI) and its models has presented new challenges to our understanding…
Public relations trends in 2023
Public relations (PR) is a core strategic communication function that will remain an essential part of today’s business and political landscapes in 2023 and beyond. With the ever-evolving needs of…
Advocating for PR’s core values: where we stand in the integrated landscape
“If marketing is a sprint, then PR is a marathon that can deliver amazing results in terms of reputation and education. For example, by using scientific proof to boost vaccination…