When COVID-19 struck in early 2020, Vietnam responded swiftly with a mix of strict measures, adaptable policies, and public engagement. By prioritizing transparent communication and community involvement, Vietnam successfully limited…
Category: Crisis communication
The role & importance of social media in crisis communication
Although social media is a dominant and fast-growing platform for communications, its use in crisis communication is relatively limited. The reason is, we often fear what we don’t know. While…
Social media in crisis communication: A comparative study of Vietnam and the U.S.
In today’s digital age, social media has become a prominent platform for communication, and organizations around the world are paying attention to reputation management. However, little research has been conducted…
Using social media during communication crisis in Vietnam?
Crisis communication is attracting more interest in the modern world of communications. Digitalization and the advancement of Internet has given consumers the privilege to respond to brand’s messages. Sometimes, these…
Embracing effective crisis communication in the era of social media: Insights from Vietnamese stakeholders
In Vietnam, social media has emerged as a powerful communication platform, witnessing rapid growth and boasting a social media penetration rate of over 43 percent, with more than 40 million…
Embracing effective crisis communication in the era of social media: Insights from Vietnamese organizations
And here I thought I should share my research in plain(er) language, so it is more accessible to everyone. All feedback, support and guidance are welcome, and I look forward…
How Vietnamese organizations perceive current social media use in crisis communication in Vietnam
Presentation at International Conference on Communication & Media Studies 2020 Conference. Toronto, Canada. 2020. View the presentation here: Abstract Social media is considered one of the most popular communication platforms…
What marketers should keep in mind when marketing situation has changed post-crisis?
Recently, the COVID-19 pandemic leaves heavy impacts on Vietnam and the world by changing the global situation, the thinking, perception as well as human behavior. For that, this global change demands a…
How to use social media the ‘right way’ during COVID-19 crisis
Nowadays, social media have become primary sources of information. During a crisis like the COVID-19 pandemic, how should social media be mastered and employed in a responsible way? I have…
[Crisis 101 – Part 3] More manage, less respond
The role of social media in crisis communication Organizations often confuse between two concepts: crisis management and crisis response. Many clients came to me asking to “manage” their crisis, but…