In an era where digital transformation reigns supreme, the way we measure success in public relations (PR), marketing, and branding needs a profound shift. Gone are the days of legacy…
Category: Communication
Vietnam’s winning strategy against COVID-19: Communication and public response
When COVID-19 struck in early 2020, Vietnam responded swiftly with a mix of strict measures, adaptable policies, and public engagement. By prioritizing transparent communication and community involvement, Vietnam successfully limited…
Understanding Gen Z: How internal communication affects job satisfaction
As organizations navigate an increasingly complex workforce, the emergence of Generation Z (Gen Z) presents both challenges and opportunities. Born between the mid-1990s and early 2010s, Gen Z is the…