Latest Public Relations & Communications InsightsClāra, Author at Latest Public Relations & Communications Insights

I’ve enjoyed being a PRCA Southeast Asia member since it launched in the region last year, and I was pleased to be asked to provide comments for its new regional…

Crisis communication Social media

[Crisis 101 – Part 2] Advantages and disadvantages of social media in crisis communication

5 years ago

Clāra

Social media channels offer both advantages and limitations for crisis communication compared to using traditional media channels alone, such as holding press conference or releasing a correction press release. Advantages…

Crisis communication Social media

[Crisis 101 – Part 1] How to develop a social media crisis management plan

6 years ago

Clāra

Many corporations have very strong social media presence, with high volume of engagement between the company and its audience; but engaging widely does not mean engaging wisely. Especially during crises,…

Visual rhetoric

Attraction and persuasion in advertising: A beginner’s guide to visual rhetoric

6 years ago

Clāra

An average person is exposed to about 1,000 advertisements a day, and up to 32,000 ads a year (“STAND lesson,” 2012). Advertising is arguably one of the most omnipresent things…

Crisis communication Social media

An overview of how Vietnamese and American PR practitioners perceive the use of social media in crisis communication

6 years ago

Clāra

In Vietnam, social media has become one of the most popular communication platforms. Despite the powerful effect of social media in conditioning a crisis, and the trend to integrate social…

Crisis communication Social media

Why don’t Vietnamese companies use social media in a crisis?

6 years ago

Clāra

A previous article talked about why Vietnamese companies should use social media more for crisis communication. Now we’ll explore some reasons why they don’t, and why most of those are…

Social media

5 social media lessons for ASEAN airlines from the United saga

6 years ago

Clāra

Most frequent fliers recognize that service quality among ASEAN airlines generally surpasses the service quality of U.S. Airlines. Nonetheless, there are several lessons we can take from the recent social…

Crisis communication Social media

5 reasons why Vietnamese companies should use social media in a crisis

6 years ago

Clāra

Doing public relations in times of stability is one thing, but what do you do when something goes wrong? Crisis communication as a subset of public relations is a fairly…

Influencer

5 things you need to know when using KOLs in Vietnam

6 years ago

Clāra

The use of KOLs (key opinion leaders or influencers) in marketing is getting more popular than ever. These KOLs have a significant number of followers, which makes it super easy…

Crisis communication

How to handle a crisis scenario, according to Vietnamese PR experts

6 years ago

Clāra

As part of my doctoral dissertation, I interviewed several public relations experts in Vietnam on the subject of crisis communication. My work focuses on social media, but the insights expressed…