I’ve spent almost two decades working at the intersection of public relations, communication strategy, and crisis advisory across Vietnam and Asia. And if there’s one truth I’ve learned, it’s this:…
Year: 2026
The battle for attention: What video, audio, gaming & digital trust trends reveal about the 2026 consumer mindset
The more digital data I read, the more convinced I become that the real currency of 2026 isn’t impressions, clicks, or reach. It’s attention with intention. People are not consuming…
When crisis hits: Rethinking modern media relations through the lens of 2026 crisis behavior
Every time I teach a crisis communication class or counsel a brand facing unexpected turbulence, I’m reminded of one truth: a crisis doesn’t damage you – your response does. And…
Truth in the age of AI: What 2026 means for PR in Vietnam and Asia
When I first read Worldcom’s 2026 Future of Communications report, my first reaction was: this is not a “future trend” deck anymore – this is our daily reality, just accelerated.…
When everything can be fake: How brands in Asia can defend themselves in the new digital battlefield
The longer I work in communications, the more I realize this: we are no longer just managing messages; we are managing threats. Not the old-fashioned threats – an angry customer,…