Year: 2025

[Plain language] [Research] Artificial intelligence

AI in public relations: Powerful, but is it ethical?

2 weeks ago
Clāra
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Artificial Intelligence (AI) has dramatically changed the landscape of public relations (PR), allowing PR pros to analyze huge amounts of data, target audiences with precision, and even handle some tasks…

Branding Marketing

Vietnam’s 2024 digital landscape: Harnessing music, cinema, and slang for effective brand engagement

1 month ago
Clāra
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In 2024, Vietnam’s digital landscape underwent significant transformations, presenting both opportunities and challenges for marketing, public relations, and communication professionals. The “SocialTrend Reply 2024” report by YouNet Media offers a…

Marketing

Vietnam’s e-commerce landscape 2025-2028 for PR and marketing practitioners

2 months ago
Clāra
1 Comment

As Vietnam steps into an era of rapid economic expansion, its e-commerce market emerges as a cornerstone of growth. The Vietnam E-commerce Intelligence 2025 report forecasts staggering growth, predicting the…