Decoding higher education branding: Insights from Vietnam’s universities

In today’s global arena, universities aren’t just educational institutions—they’re brands vying for attention, recognition, and, ultimately, success. Just like any business or product, universities need to stand out, attract the…

The crucial role of university communication in today’s world

In today’s global landscape, universities, particularly in the UK, the US, and other advanced education systems, are facing a changing funding model that encourages them to be more dynamic and…