The role of social media in crisis communication Organizations often confuse between two concepts: crisis management and crisis response. Many clients came to me asking to “manage” their crisis, but…
Tag: pr
Five thoughts on the debut Asia-Pacific PR and Communications Census
I’ve enjoyed being a PRCA Southeast Asia member since it launched in the region last year, and I was pleased to be asked to provide comments for its new regional…
How to handle a crisis scenario, according to Vietnamese PR experts
As part of my doctoral dissertation, I interviewed several public relations experts in Vietnam on the subject of crisis communication. My work focuses on social media, but the insights expressed…