Influencer marketing trends and tips in 2024

The influencer marketing landscape is ever-evolving, especially in the dynamic Asian markets. As we dive into 2024, several key trends and strategic tips can help brands and marketers harness the…

Influencer marketing and its ethical responsibility toward followers

Recently, influencer endorsement of low-quality and untested skincare products, counterfeit cosmetics, placebo, or even risky cryptocurrency has stirred up frustration in the community. However, this influencer marketing dilemma has already…