Understanding Gen Z: How internal communication affects job satisfaction

As organizations navigate an increasingly complex workforce, the emergence of Generation Z (Gen Z) presents both challenges and opportunities. Born between the mid-1990s and early 2010s, Gen Z is the…

Gen Z, the PR industry, and the common myths

Public relations has a long history of development in the world, however, the industry is relatively new in the Vietnam market. It was only in 2010 (after Vietnam joins World…

How would Gen Z influence the PR industry?

Gen Z wut? Since 2018, the unique Gen Z (the generation born between 1997 – 2012) has blown a breath of fresh air into the world. In Vietnam, Gen Z…