Vietnam’s 2024 digital landscape: Harnessing music, cinema, and slang for effective brand engagement

In 2024, Vietnam’s digital landscape underwent significant transformations, presenting both opportunities and challenges for marketing, public relations, and communication professionals. The “SocialTrend Reply 2024” report by YouNet Media offers a…

The power of personal branding: How Vietnamese influencers are shaping their online presence

In the digital age, social media has become a cornerstone of modern communication, profoundly changing how we interact and share our lives with others. In Vietnam, social media usage is…