Although social media is a dominant and fast-growing platform for communications, its use in crisis communication is relatively limited. The reason is, we often fear what we don’t know. While…
Tag: crisis
Using social media during communication crisis in Vietnam?
Crisis communication is attracting more interest in the modern world of communications. Digitalization and the advancement of Internet has given consumers the privilege to respond to brand’s messages. Sometimes, these…
How to use social media the ‘right way’ during COVID-19 crisis
Nowadays, social media have become primary sources of information. During a crisis like the COVID-19 pandemic, how should social media be mastered and employed in a responsible way? I have…
[Crisis 101 – Part 3] More manage, less respond
The role of social media in crisis communication Organizations often confuse between two concepts: crisis management and crisis response. Many clients came to me asking to “manage” their crisis, but…
[Crisis 101 – Part 2] Advantages and disadvantages of social media in crisis communication
Social media channels offer both advantages and limitations for crisis communication compared to using traditional media channels alone, such as holding press conference or releasing a correction press release. Advantages…
[Crisis 101 – Part 1] How to develop a social media crisis management plan
Many corporations have very strong social media presence, with high volume of engagement between the company and its audience; but engaging widely does not mean engaging wisely. Especially during crises,…
An overview of how Vietnamese and American PR practitioners perceive the use of social media in crisis communication
In Vietnam, social media has become one of the most popular communication platforms. Despite the powerful effect of social media in conditioning a crisis, and the trend to integrate social…
Why don’t Vietnamese companies use social media in a crisis?
A previous article talked about why Vietnamese companies should use social media more for crisis communication. Now we’ll explore some reasons why they don’t, and why most of those are…
5 social media lessons for ASEAN airlines from the United saga
Most frequent fliers recognize that service quality among ASEAN airlines generally surpasses the service quality of U.S. Airlines. Nonetheless, there are several lessons we can take from the recent social…
5 reasons why Vietnamese companies should use social media in a crisis
Doing public relations in times of stability is one thing, but what do you do when something goes wrong? Crisis communication as a subset of public relations is a fairly…