Tag: crisis communications

Crisis communication Public relations

When crisis hits: Rethinking modern media relations through the lens of 2026 crisis behavior

7 months ago
Clāra
1 Comment

Every time I teach a crisis communication class or counsel a brand facing unexpected turbulence, I’m reminded of one truth: a crisis doesn’t damage you – your response does. And…

Crisis communication Social media

The role & importance of social media in crisis communication

4 years ago
Clāra
No Comments

Although social media is a dominant and fast-growing platform for communications, its use in crisis communication is relatively limited. The reason is, we often fear what we don’t know. While…

Crisis communication Public relations Social media

Using social media during communication crisis in Vietnam?

5 years ago
Clāra
No Comments

Crisis communication is attracting more interest in the modern world of communications. Digitalization and the advancement of Internet has given consumers the privilege to respond to brand’s messages. Sometimes, these…