In today’s digital age, social media has become a prominent platform for communication, and organizations around the world are paying attention to reputation management. However, little research has been conducted…
Tag: crisis communication
Embracing effective crisis communication in the era of social media: Insights from Vietnamese stakeholders
In Vietnam, social media has emerged as a powerful communication platform, witnessing rapid growth and boasting a social media penetration rate of over 43 percent, with more than 40 million…
Embracing effective crisis communication in the era of social media: Insights from Vietnamese organizations
And here I thought I should share my research in plain(er) language, so it is more accessible to everyone. All feedback, support and guidance are welcome, and I look forward…
How Vietnamese organizations perceive current social media use in crisis communication in Vietnam
Presentation at International Conference on Communication & Media Studies 2020 Conference. Toronto, Canada. 2020. View the presentation here: Abstract Social media is considered one of the most popular communication platforms…
How to use social media the ‘right way’ during COVID-19 crisis
Nowadays, social media have become primary sources of information. During a crisis like the COVID-19 pandemic, how should social media be mastered and employed in a responsible way? I have…
An overview of how Vietnamese and American PR practitioners perceive the use of social media in crisis communication
In Vietnam, social media has become one of the most popular communication platforms. Despite the powerful effect of social media in conditioning a crisis, and the trend to integrate social…