Reimagining market entry in Vietnam

You are in a rush to expand the business and beat those competitors, but the ‘new normal’ happened and added new challenges to market entry decisions? Plot twist: the new…

What marketers should keep in mind when marketing situation has changed post-crisis?

Recently, the COVID-19 pandemic leaves heavy impacts on Vietnam and the world by changing the global situation, the thinking, perception as well as human behavior. For that, this global change demands a…