Tag: brand

Crisis communication Social media

The role & importance of social media in crisis communication

2 years ago
Clāra
No Comments

Although social media is a dominant and fast-growing platform for communications, its use in crisis communication is relatively limited. The reason is, we often fear what we don’t know. While…

Crisis communication Public relations Social media

Using social media during communication crisis in Vietnam?

3 years ago
Clāra
No Comments

Crisis communication is attracting more interest in the modern world of communications. Digitalization and the advancement of Internet has given consumers the privilege to respond to brand’s messages. Sometimes, these…

Market entry

Reimagining market entry in Vietnam

4 years ago
Clāra
1 Comment

You are in a rush to expand the business and beat those competitors, but the ‘new normal’ happened and added new challenges to market entry decisions? Plot twist: the new…

Crisis communication

What marketers should keep in mind when marketing situation has changed post-crisis?

4 years ago
Clāra

Recently, the COVID-19 pandemic leaves heavy impacts on Vietnam and the world by changing the global situation, the thinking, perception as well as human behavior. For that, this global change demands a…