Tag: AVEs

[Opinions] Public relations

Maximizing PR impact: Unveiling effective evaluation methods

4 weeks ago
Clāra
1 Comment

In the ever-evolving landscape of public relations (PR), the ability to measure and evaluate the effectiveness of campaigns and strategies is paramount. Evaluation methods serve as compasses, guiding PR professionals…

[Opinions] Public relations

Rethinking measurement and evaluation of communication: Moving away from AVEs

9 months ago
Clāra
No Comments

In the world of communication, measurement and evaluation play a crucial role in determining the success of campaigns and strategies. For many years, Advertising Value Equivalents (AVEs) have been the…