If there is one lesson marketers should take seriously from the past year, it is this: consumer behavior is no longer moving in smooth, predictable curves. It is moving in…
Month: June 2026
Live streaming is no longer “just content”: Why it has become a power structure in digital communication
For a long time, live streaming was treated as a format. Something marketers experimented with when they wanted immediacy, authenticity, or reach. A livestream product launch, a Q&A with a…