For a long time, marketing was treated as a function. A department. A cost centre that produced campaigns, managed channels, and supported sales. That mental model has survived social media,…
Month: April 2026
When search stops being search: How AI is rewriting the rules of discovery in 2026
There’s a moment I keep coming back to in my work with brands across Vietnam and Asia. It’s the moment a client says, “But we already ranked number one on…