Over the past decade, Vietnam has risen as one of Asia’s most dynamic exporting economies. But with growth comes vulnerability, and right now, we’re feeling that vulnerability more than ever.…
Month: March 2026
Impact relations: Why communicators must move beyond storytelling to meaningful influence in 2026
I’ve spent almost two decades working at the intersection of public relations, communication strategy, and crisis advisory across Vietnam and Asia. And if there’s one truth I’ve learned, it’s this:…
The battle for attention: What video, audio, gaming & digital trust trends reveal about the 2026 consumer mindset
The more digital data I read, the more convinced I become that the real currency of 2026 isn’t impressions, clicks, or reach. It’s attention with intention. People are not consuming…