Crisis communication is attracting more interest in the modern world of communications. Digitalization and the advancement of Internet has given consumers the privilege to respond to brand’s messages. Sometimes, these…
Month: June 2021
Influencer marketing and its ethical responsibility toward followers
Recently, influencer endorsement of low-quality and untested skincare products, counterfeit cosmetics, placebo, or even risky cryptocurrency has stirred up frustration in the community. However, this influencer marketing dilemma has already…