The five-year journey of my agency, EloQ Communications

This year marks the fifth anniversary of EloQ Communications (formerly Vero IMC), my public relations and marketing agency based in Vietnam, and I’m glad to share here its story.  Over its course,…

Cultural implications in public relations

There’s a little context on the public relations industry, and how in its very infancy, it has faced a lot of negative attitudes. I was interviewed by a young yet…