Year: 2020

Crisis communication

What marketers should keep in mind when marketing situation has changed post-crisis?

4 years ago
Clāra

Recently, the COVID-19 pandemic leaves heavy impacts on Vietnam and the world by changing the global situation, the thinking, perception as well as human behavior. For that, this global change demands a…

Crisis communication Social media

How to use social media the ‘right way’ during COVID-19 crisis

4 years ago
Clāra

Nowadays, social media have become primary sources of information. During a crisis like the COVID-19 pandemic, how should social media be mastered and employed in a responsible way? I have…

Public relations

How appealing is the public relations industry?

4 years ago
Clāra

At a glance, the public relations (PR) industry is a mature industry, with billions of profits worldwide, and a steady growth over the year. In Vietnam, there are hundreds of…