Tag: public relations

Crisis communication Social media

Why don’t Vietnamese companies use social media in a crisis?

6 years ago
Clāra

A previous article talked about why Vietnamese companies should use social media more for crisis communication. Now we’ll explore some reasons why they don’t, and why most of those are…

Crisis communication Social media

5 reasons why Vietnamese companies should use social media in a crisis

6 years ago
Clāra

Doing public relations in times of stability is one thing, but what do you do when something goes wrong? Crisis communication as a subset of public relations is a fairly…

Crisis communication

How to handle a crisis scenario, according to Vietnamese PR experts

6 years ago
Clāra

As part of my doctoral dissertation, I interviewed several public relations experts in Vietnam on the subject of crisis communication. My work focuses on social media, but the insights expressed…