In the digital age, social media has become a cornerstone of modern communication, profoundly changing how we interact and share our lives with others. In Vietnam, social media usage is…
Tag: influencer
Influencer marketing and its ethical responsibility toward followers
Recently, influencer endorsement of low-quality and untested skincare products, counterfeit cosmetics, placebo, or even risky cryptocurrency has stirred up frustration in the community. However, this influencer marketing dilemma has already…
5 things you need to know when using KOLs in Vietnam
The use of KOLs (key opinion leaders or influencers) in marketing is getting more popular than ever. These KOLs have a significant number of followers, which makes it super easy…