Business growth stage and exit strategies: The case of the public relations industry

In the fast-paced world of business, the role of public relations (PR) is vital for shaping a company’s success by effectively managing communication and reputation. PR firms operate in an…

Unveiling the entrepreneurial journey of public relations startups in Vietnam

Vietnam is a country with a rapidly growing business landscape, home to over 500,000 companies, with a staggering 98% being Small and Medium Enterprises (SMEs). These businesses collectively contribute a…