The role of social media in crisis communication Organizations often confuse between two concepts: crisis management and crisis response. Many clients came to me asking to “manage” their crisis, but…
Tag: crisis management 101
[Crisis 101 – Part 2] Advantages and disadvantages of social media in crisis communication
Social media channels offer both advantages and limitations for crisis communication compared to using traditional media channels alone, such as holding press conference or releasing a correction press release. Advantages…
[Crisis 101 – Part 1] How to develop a social media crisis management plan
Many corporations have very strong social media presence, with high volume of engagement between the company and its audience; but engaging widely does not mean engaging wisely. Especially during crises,…