Tag: coronavirus

Market entry

Reimagining market entry in Vietnam

4 years ago
Clāra
1 Comment

You are in a rush to expand the business and beat those competitors, but the ‘new normal’ happened and added new challenges to market entry decisions? Plot twist: the new…

Crisis communication Social media

How to use social media the ‘right way’ during COVID-19 crisis

4 years ago
Clāra

Nowadays, social media have become primary sources of information. During a crisis like the COVID-19 pandemic, how should social media be mastered and employed in a responsible way? I have…