Month: May 2019

Visual rhetoric

Attraction and persuasion in advertising: A beginner’s guide to visual rhetoric

5 years ago
Clāra

 An average person is exposed to about 1,000 advertisements a day, and up to 32,000 ads a year (“STAND lesson,” 2012). Advertising is arguably one of the most omnipresent things…

Crisis communication Social media

An overview of how Vietnamese and American PR practitioners perceive the use of social media in crisis communication

5 years ago
Clāra

In Vietnam, social media has become one of the most popular communication platforms. Despite the powerful effect of social media in conditioning a crisis, and the trend to integrate social…