Month: January 2019

Crisis communication Social media

Why don’t Vietnamese companies use social media in a crisis?

6 years ago
Clāra

A previous article talked about why Vietnamese companies should use social media more for crisis communication. Now we’ll explore some reasons why they don’t, and why most of those are…

Social media

5 social media lessons for ASEAN airlines from the United saga

6 years ago
Clāra

Most frequent fliers recognize that service quality among ASEAN airlines generally surpasses the service quality of U.S. Airlines. Nonetheless, there are several lessons we can take from the recent social…

Crisis communication Social media

5 reasons why Vietnamese companies should use social media in a crisis

6 years ago
Clāra

Doing public relations in times of stability is one thing, but what do you do when something goes wrong? Crisis communication as a subset of public relations is a fairly…

Influencer

5 things you need to know when using KOLs in Vietnam

6 years ago
Clāra

The use of KOLs (key opinion leaders or influencers) in marketing is getting more popular than ever. These KOLs have a significant number of followers, which makes it super easy…

Crisis communication

How to handle a crisis scenario, according to Vietnamese PR experts

6 years ago
Clāra

As part of my doctoral dissertation, I interviewed several public relations experts in Vietnam on the subject of crisis communication. My work focuses on social media, but the insights expressed…