{"id":109,"date":"2019-01-10T10:00:26","date_gmt":"2019-01-10T10:00:26","guid":{"rendered":"https:\/\/blog.eloqasia.com\/?p=109"},"modified":"2020-07-19T01:53:13","modified_gmt":"2020-07-19T01:53:13","slug":"why-dont-vietnamese-companies-use-social-media-in-a-crisis","status":"publish","type":"post","link":"https:\/\/clara.ly-le.info\/blog\/index.php\/2019\/01\/10\/why-dont-vietnamese-companies-use-social-media-in-a-crisis\/","title":{"rendered":"Why don\u2019t Vietnamese companies use social media in a crisis?"},"content":{"rendered":"

A <\/span>pre<\/span>vious article<\/span> talked about why Vietnamese companies should use social media more for crisis communication<\/a>. Now we\u2019ll explore some reasons why they don\u2019t, and why most of those are mistaken.<\/span><\/p>\n

\u00a0<\/p>\n

1. They want to distance themselves from the crisis<\/span><\/h3>\n

Oftentimes, companies believe that by staying out of the fray they can ignore the controversy and it will die down on its own. But in fact, information avoidance is the least effective method of crisis management. That\u2019s especially true in this age of social media posts which don\u2019t just vanish into the ether but catch on and spread, gaining more interested followers (and bandwagon jumpers) as they go. Not only does attempting to ignore a crisis make it look like a company doesn\u2019t care about its stakeholders, but also social media users who don\u2019t receive a response (or receive an insufficient response) are more likely to stage campaigns and boycotts against the company. Sincere, open communication is exactly what stakeholders want, and it\u2019s what will allow them to forgive a company and move on.<\/p>\n

2. They believe using social media means giving up control<\/span><\/h3>\n

In some ways it\u2019s true that print media offers greater message control: organizations can craft a definitive response to a crisis and direct all attention there, and there\u2019s no chance of it getting taken over by hostile voices. Where it fails is timeliness and public perception. While the company is asking people to wait for their official word, the crisis may already be spiraling to uncontrollable levels. And if the stakeholders believe the official message fails to address their concerns, the company can look cold and out of touch.<\/p>\n

3. They don\u2019t believe it\u2019s seen as trustworthy<\/span><\/h3>\n

With the spread of fake news and rumors-as-news on social media, it\u2019s no surprise that companies believe that the platform is corrupt, and nothing they say on it will be trusted. But in facts, stakeholders indicate that they are well aware of this and will usually double-check news shared or claims made on social media before choosing to believe it.<\/p>\n

4. They don\u2019t want to make the effort<\/span><\/h3>\n

Less tech-savvy companies may believe that using social media to control a crisis will require a lot of extra effort. But PR experts generally believe this is not the case. Especially if the company is already engaged in social media platforms, crisis management can become an extension of this, and potentially prevent a crisis from ever occurring. The problem occurs if\u2026<\/p>\n

5. They\u2019re not prepared<\/span><\/h3>\n

The speed of social media is one of its key advantages, but it can be a curse for the under-prepared business. A crisis that is rapidly unfolding online leaves no time to form a task force and create procedures to address it. Businesses should already have a team who know their duties and have guidelines on how to form and spread the company\u2019s message long before a crisis occurs.<\/p>\n

\u00a0<\/h3>\n

By: Cl\u0101ra Ly-Le, Managing Director of <\/span>EloQ Communications<\/span><\/a> (formerly Vero IMC Vietnam). Cl\u0101ra is a senior public relations consultant who has been involved in multiple national and regional PR campaigns in Vietnam. She is also a PhD candidate at Bond University, Australia. Her research interests include crisis management, intercultural communication, and new media communication.<\/span><\/em><\/p>\n

X-posted on EloQ’s Blog.<\/a><\/em><\/p>\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

A previous article talked about why Vietnamese companies should use social media more for crisis communication. Now we\u2019ll explore some reasons why they don\u2019t, and why most of those are… <\/p>\n","protected":false},"author":1,"featured_media":120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[1,54],"tags":[24,5,8,12,11,15,27,16,20,19,23],"yoast_head":"\nWhy don\u2019t Vietnamese companies use social media in a crisis? - Latest Public Relations & Communications Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clara.ly-le.info\/blog\/index.php\/2019\/01\/10\/why-dont-vietnamese-companies-use-social-media-in-a-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why don\u2019t Vietnamese companies use social media in a crisis? - Latest Public Relations & Communications Insights\" \/>\n<meta property=\"og:description\" content=\"A previous article talked about why Vietnamese companies should use social media more for crisis communication. Now we\u2019ll explore some reasons why they don\u2019t, and why most of those are…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/clara.ly-le.info\/blog\/index.php\/2019\/01\/10\/why-dont-vietnamese-companies-use-social-media-in-a-crisis\/\" \/>\n<meta property=\"og:site_name\" content=\"Latest Public Relations & Communications Insights\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-10T10:00:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-19T01:53:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/clara.ly-le.info\/blog\/wp-content\/uploads\/2019\/01\/social-media-crisis-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ClaraxPR\" \/>\n<meta name=\"twitter:site\" content=\"@ClaraxPR\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/clara.ly-le.info\/blog\/#website\",\"url\":\"https:\/\/clara.ly-le.info\/blog\/\",\"name\":\"Latest Public Relations & Communications Insights\",\"description\":\"Professional blog that give the latest thoughts and insight on PR, communications, crisis communication and marketing practices in Vietnam and Southeast Asia\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/clara.ly-le.info\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/clara.ly-le.info\/blog\/index.php\/2019\/01\/10\/why-dont-vietnamese-companies-use-social-media-in-a-crisis\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/clara.ly-le.info\/blog\/wp-content\/uploads\/2019\/01\/social-media-crisis-3.jpg\",\"contentUrl\":\"https:\/\/clara.ly-le.info\/blog\/wp-content\/uploads\/2019\/01\/social-media-crisis-3.jpg\",\"width\":1280,\"height\":720},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/clara.ly-le.info\/blog\/index.php\/2019\/01\/10\/why-dont-vietnamese-companies-use-social-media-in-a-crisis\/#webpage\",\"url\":\"https:\/\/clara.ly-le.info\/blog\/index.php\/2019\/01\/10\/why-dont-vietnamese-companies-use-social-media-in-a-crisis\/\",\"name\":\"Why don\\u2019t Vietnamese companies use social media in a crisis? - Latest Public Relations & Communications Insights\",\"isPartOf\":{\"@id\":\"https:\/\/clara.ly-le.info\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/clara.ly-le.info\/blog\/index.php\/2019\/01\/10\/why-dont-vietnamese-companies-use-social-media-in-a-crisis\/#primaryimage\"},\"datePublished\":\"2019-01-10T10:00:26+00:00\",\"dateModified\":\"2020-07-19T01:53:13+00:00\",\"author\":{\"@id\":\"https:\/\/clara.ly-le.info\/blog\/#\/schema\/person\/4767952e11c0be61dab55bc613d6ef5e\"},\"breadcrumb\":{\"@id\":\"https:\/\/clara.ly-le.info\/blog\/index.php\/2019\/01\/10\/why-dont-vietnamese-companies-use-social-media-in-a-crisis\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/clara.ly-le.info\/blog\/index.php\/2019\/01\/10\/why-dont-vietnamese-companies-use-social-media-in-a-crisis\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/clara.ly-le.info\/blog\/index.php\/2019\/01\/10\/why-dont-vietnamese-companies-use-social-media-in-a-crisis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/clara.ly-le.info\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why don\\u2019t Vietnamese companies use social media in a crisis?\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/clara.ly-le.info\/blog\/#\/schema\/person\/4767952e11c0be61dab55bc613d6ef5e\",\"name\":\"Cl\\u0101ra\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/clara.ly-le.info\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dc87e178ecb7fc4af035c20654265c62?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dc87e178ecb7fc4af035c20654265c62?s=96&d=mm&r=g\",\"caption\":\"Cl\\u0101ra\"},\"sameAs\":[\"https:\/\/clara.ly-le.info\/blog\",\"https:\/\/www.linkedin.com\/in\/minh-ly-le\/\",\"https:\/\/twitter.com\/ClaraxPR\"],\"url\":\"https:\/\/clara.ly-le.info\/blog\/index.php\/author\/clara\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","jetpack_featured_media_url":"https:\/\/clara.ly-le.info\/blog\/wp-content\/uploads\/2019\/01\/social-media-crisis-3.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/clara.ly-le.info\/blog\/index.php\/wp-json\/wp\/v2\/posts\/109"}],"collection":[{"href":"https:\/\/clara.ly-le.info\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clara.ly-le.info\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clara.ly-le.info\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clara.ly-le.info\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=109"}],"version-history":[{"count":12,"href":"https:\/\/clara.ly-le.info\/blog\/index.php\/wp-json\/wp\/v2\/posts\/109\/revisions"}],"predecessor-version":[{"id":893,"href":"https:\/\/clara.ly-le.info\/blog\/index.php\/wp-json\/wp\/v2\/posts\/109\/revisions\/893"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clara.ly-le.info\/blog\/index.php\/wp-json\/wp\/v2\/media\/120"}],"wp:attachment":[{"href":"https:\/\/clara.ly-le.info\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clara.ly-le.info\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clara.ly-le.info\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}