{"id":1073,"date":"2020-10-22T16:30:41","date_gmt":"2020-10-22T09:30:41","guid":{"rendered":"https:\/\/clara.ly-le.info\/blog\/?p=1073"},"modified":"2021-05-20T12:42:38","modified_gmt":"2021-05-20T05:42:38","slug":"understanding-vietnam-market-and-its-people","status":"publish","type":"post","link":"https:\/\/clara.ly-le.info\/blog\/index.php\/2020\/10\/22\/understanding-vietnam-market-and-its-people\/","title":{"rendered":"Understanding Vietnam market and its people"},"content":{"rendered":"\n

When in Rome<\/s> Vietnam, do as the Romans<\/s> Vietnamese do!<\/p>\n\n\n\n

Here are some head ups for multinational companies to keep in mind when venturing into Vietnam.<\/p>\n\n\n\n

Mind the differences<\/strong><\/p>\n\n\n\n

First, brand message and business operation should adjust to the local norms and culture.<\/em> With a history dates back more than 4,000 years, Vietnam is a very high-context country with its own social norms.  The local people prioritize their tradition, what they always do and feel and like. When working with local employees or pitching a product to local customers, foreign brands should be aware of these. Making a mistake or disrespect these norms might lead to discomfort, or even a large-scale boycott \u2013 which is now very easy thanks to the cancel culture and the adoption of social media.<\/p>\n\n\n\n

Second, Vietnamese reporters prefer to work with local people, so it is recommended that foreign brands have a local representative to build a relationship with them. While social media is on the rise, traditional media is still trusted by the public, so knowing the media landscape and how the media work could be an advantage.<\/p>\n\n\n\n

Steps to not make a fool out of your business before the Vietnamese public<\/strong><\/p>\n\n\n\n

The short answer is working with EloQ Communications<\/a>! *no kidding*<\/p>\n\n\n\n

Nevertheless, the longer answer, there are four things we recommend our clients do when they have their first idea of entering Vietnam.<\/p>\n\n\n\n