{"id":1057,"date":"2020-10-14T10:23:02","date_gmt":"2020-10-14T03:23:02","guid":{"rendered":"https:\/\/clara.ly-le.info\/blog\/?p=1057"},"modified":"2020-10-14T10:23:11","modified_gmt":"2020-10-14T03:23:11","slug":"reimagining-market-entry-in-the-new-normal","status":"publish","type":"post","link":"https:\/\/clara.ly-le.info\/blog\/index.php\/2020\/10\/14\/reimagining-market-entry-in-the-new-normal\/","title":{"rendered":"Reimagining market entry in the new normal"},"content":{"rendered":"\n<p>Planning and venturing on a new market entry during and after the Covid-19 pandemic could be challenging. However, market entry attempts in these times can actually benefit from new consumer behaviors and technology transformation. On <a href=\"https:\/\/www.eloqasia.com\/\">EloQ Communications<\/a>&#8216; new <a href=\"https:\/\/www.youtube.com\/channel\/UCYOPYGaGGI0sdKVWPJa0L2A\">YouTube channel<\/a>, I am sharing how to make way for your market entry into Vietnam in the new normal. View the presentation <a href=\"https:\/\/www.youtube.com\/watch?v=PJxxGT1vnXs\">here<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Reimagining market entry in the new normal\" width=\"1110\" height=\"624\" src=\"https:\/\/www.youtube.com\/embed\/PJxxGT1vnXs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Some of the notable key points include:<\/p>\n\n\n\n<ul><li>The core of market entry is based on \u2018need and demand\u2019 of the local market<\/li><li>Trusted local partner who have experience in crisis communication adds success to the new business<\/li><li>Flexibility is the key factor in the new normal<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/clara.ly-le.info\/blog\/wp-content\/uploads\/2020\/10\/Slide2-2.jpg\" alt=\"\" class=\"wp-image-1058\" srcset=\"https:\/\/clara.ly-le.info\/blog\/wp-content\/uploads\/2020\/10\/Slide2-2.jpg 960w, https:\/\/clara.ly-le.info\/blog\/wp-content\/uploads\/2020\/10\/Slide2-2-300x169.jpg 300w, https:\/\/clara.ly-le.info\/blog\/wp-content\/uploads\/2020\/10\/Slide2-2-768x432.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/clara.ly-le.info\/blog\/wp-content\/uploads\/2020\/10\/Slide3-2.jpg\" alt=\"\" class=\"wp-image-1059\" srcset=\"https:\/\/clara.ly-le.info\/blog\/wp-content\/uploads\/2020\/10\/Slide3-2.jpg 960w, https:\/\/clara.ly-le.info\/blog\/wp-content\/uploads\/2020\/10\/Slide3-2-300x169.jpg 300w, https:\/\/clara.ly-le.info\/blog\/wp-content\/uploads\/2020\/10\/Slide3-2-768x432.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/clara.ly-le.info\/blog\/wp-content\/uploads\/2020\/10\/Slide4-2.jpg\" alt=\"\" class=\"wp-image-1060\" srcset=\"https:\/\/clara.ly-le.info\/blog\/wp-content\/uploads\/2020\/10\/Slide4-2.jpg 960w, https:\/\/clara.ly-le.info\/blog\/wp-content\/uploads\/2020\/10\/Slide4-2-300x169.jpg 300w, https:\/\/clara.ly-le.info\/blog\/wp-content\/uploads\/2020\/10\/Slide4-2-768x432.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/clara.ly-le.info\/blog\/wp-content\/uploads\/2020\/10\/Slide5-2.jpg\" alt=\"\" class=\"wp-image-1061\" srcset=\"https:\/\/clara.ly-le.info\/blog\/wp-content\/uploads\/2020\/10\/Slide5-2.jpg 960w, https:\/\/clara.ly-le.info\/blog\/wp-content\/uploads\/2020\/10\/Slide5-2-300x169.jpg 300w, https:\/\/clara.ly-le.info\/blog\/wp-content\/uploads\/2020\/10\/Slide5-2-768x432.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/clara.ly-le.info\/blog\/wp-content\/uploads\/2020\/10\/Slide6-2.jpg\" alt=\"\" class=\"wp-image-1062\" srcset=\"https:\/\/clara.ly-le.info\/blog\/wp-content\/uploads\/2020\/10\/Slide6-2.jpg 960w, https:\/\/clara.ly-le.info\/blog\/wp-content\/uploads\/2020\/10\/Slide6-2-300x169.jpg 300w, https:\/\/clara.ly-le.info\/blog\/wp-content\/uploads\/2020\/10\/Slide6-2-768x432.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Planning and venturing on a new market entry during and after the Covid-19 pandemic could be challenging. However, market entry attempts in these times can actually benefit from new consumer&hellip; <\/p>\n","protected":false},"author":1,"featured_media":1063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[80],"tags":[7,81,82],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reimagining market entry in the new normal - Latest Public Relations &amp; Communications Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clara.ly-le.info\/blog\/index.php\/2020\/10\/14\/reimagining-market-entry-in-the-new-normal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reimagining market entry in the new normal - Latest Public Relations &amp; Communications Insights\" \/>\n<meta property=\"og:description\" content=\"Planning and venturing on a new market entry during and after the Covid-19 pandemic could be challenging. However, market entry attempts in these times can actually benefit from new consumer&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/clara.ly-le.info\/blog\/index.php\/2020\/10\/14\/reimagining-market-entry-in-the-new-normal\/\" \/>\n<meta property=\"og:site_name\" content=\"Latest Public Relations &amp; Communications Insights\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-14T03:23:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-14T03:23:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/clara.ly-le.info\/blog\/wp-content\/uploads\/2020\/10\/Slide1-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ClaraxPR\" \/>\n<meta name=\"twitter:site\" content=\"@ClaraxPR\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/clara.ly-le.info\/blog\/#website\",\"url\":\"https:\/\/clara.ly-le.info\/blog\/\",\"name\":\"Latest Public Relations &amp; Communications Insights\",\"description\":\"Professional blog that give the latest thoughts and insight on PR, communications, crisis communication and marketing practices in Vietnam and Southeast Asia\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/clara.ly-le.info\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/clara.ly-le.info\/blog\/index.php\/2020\/10\/14\/reimagining-market-entry-in-the-new-normal\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/clara.ly-le.info\/blog\/wp-content\/uploads\/2020\/10\/Slide1-2.jpg\",\"contentUrl\":\"https:\/\/clara.ly-le.info\/blog\/wp-content\/uploads\/2020\/10\/Slide1-2.jpg\",\"width\":960,\"height\":540},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/clara.ly-le.info\/blog\/index.php\/2020\/10\/14\/reimagining-market-entry-in-the-new-normal\/#webpage\",\"url\":\"https:\/\/clara.ly-le.info\/blog\/index.php\/2020\/10\/14\/reimagining-market-entry-in-the-new-normal\/\",\"name\":\"Reimagining market entry in the new normal - Latest Public Relations &amp; Communications Insights\",\"isPartOf\":{\"@id\":\"https:\/\/clara.ly-le.info\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/clara.ly-le.info\/blog\/index.php\/2020\/10\/14\/reimagining-market-entry-in-the-new-normal\/#primaryimage\"},\"datePublished\":\"2020-10-14T03:23:02+00:00\",\"dateModified\":\"2020-10-14T03:23:11+00:00\",\"author\":{\"@id\":\"https:\/\/clara.ly-le.info\/blog\/#\/schema\/person\/4767952e11c0be61dab55bc613d6ef5e\"},\"breadcrumb\":{\"@id\":\"https:\/\/clara.ly-le.info\/blog\/index.php\/2020\/10\/14\/reimagining-market-entry-in-the-new-normal\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/clara.ly-le.info\/blog\/index.php\/2020\/10\/14\/reimagining-market-entry-in-the-new-normal\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/clara.ly-le.info\/blog\/index.php\/2020\/10\/14\/reimagining-market-entry-in-the-new-normal\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/clara.ly-le.info\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reimagining market entry in the new normal\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/clara.ly-le.info\/blog\/#\/schema\/person\/4767952e11c0be61dab55bc613d6ef5e\",\"name\":\"Cl\\u0101ra\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/clara.ly-le.info\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dc87e178ecb7fc4af035c20654265c62?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dc87e178ecb7fc4af035c20654265c62?s=96&d=mm&r=g\",\"caption\":\"Cl\\u0101ra\"},\"sameAs\":[\"https:\/\/clara.ly-le.info\/blog\",\"https:\/\/www.linkedin.com\/in\/minh-ly-le\/\",\"https:\/\/twitter.com\/ClaraxPR\"],\"url\":\"https:\/\/clara.ly-le.info\/blog\/index.php\/author\/clara\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","jetpack_featured_media_url":"https:\/\/clara.ly-le.info\/blog\/wp-content\/uploads\/2020\/10\/Slide1-2.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/clara.ly-le.info\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1057"}],"collection":[{"href":"https:\/\/clara.ly-le.info\/blog\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clara.ly-le.info\/blog\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clara.ly-le.info\/blog\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clara.ly-le.info\/blog\/index.php\/wp-json\/wp\/v2\/comments?post=1057"}],"version-history":[{"count":1,"href":"https:\/\/clara.ly-le.info\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1057\/revisions"}],"predecessor-version":[{"id":1065,"href":"https:\/\/clara.ly-le.info\/blog\/index.php\/wp-json\/wp\/v2\/posts\/1057\/revisions\/1065"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clara.ly-le.info\/blog\/index.php\/wp-json\/wp\/v2\/media\/1063"}],"wp:attachment":[{"href":"https:\/\/clara.ly-le.info\/blog\/index.php\/wp-json\/wp\/v2\/media?parent=1057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clara.ly-le.info\/blog\/index.php\/wp-json\/wp\/v2\/categories?post=1057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clara.ly-le.info\/blog\/index.php\/wp-json\/wp\/v2\/tags?post=1057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}