Pandemic communication: COVID-19 presentation in Vietnamese media

Presentation at “Networked communication in the (post-)global era” International Conference. Bucharest, Romania. 2022. View the presentation here and the full research paper (published on Styles of Communication journal) here. Abstract…

A bird sitting on a tree is never afraid of the branch breaking

I happened to be included in the “10 most promising female CEOs to watch in 2022” list by The CIO Today. As the magazine asked for stories about my daily…

What are the different opportunities in public relations?

A conversation with Dr. Komal Kapoor from SpeakerPost. The talk was about public relations in general and PR in Vietnam in particular. We hope to help students in Vietnam (and…

HUB – Cleantech Southeast Asia [Q3 2022]

Recently, my company EloQ Communications partnered with Southeast Asia Cleantech HUB, the first magazine focusing on cleantech in the region, to offer the latest insights and practical case studies on…

The importance of personal branding

Here’s an article I wrote for Brands Journal, on how to build your personal brand for career advancement. If you’re thinking that personal branding is only for business leaders or…

Email marketing best practices 2022

A quick interview for an episode of DesignRush QuickSights. We are discussing email marketing best practices 2022 and how email marketing works. Email marketing offers a personalized experience that every…

5 things you need to create a highly successful career as a public relations pro

I’m not sure if I’m having a successful enough career to qualify to speak on this topic. Anyway, an interesting talk with Authority Magazine on the different ups and downs…

Gen Z, the PR industry, and the common myths

Public relations has a long history of development in the world, however, the industry is relatively new in the Vietnam market. It was only in 2010 (after Vietnam joins World…

How would Gen Z influence the PR industry?

Gen Z wut? Since 2018, the unique Gen Z (the generation born between 1997 – 2012) has blown a breath of fresh air into the world. In Vietnam, Gen Z…

You may be the only person to make your dream come true

I recently spoke with Aspioneer magazine for the Women Leaders series in March. The interview was about how women could become leaders in the public relations industry, and how my…