Using social media during communication crisis in Vietnam?

Crisis communication is attracting more interest in the modern world of communications. Digitalization and the advancement of Internet has given consumers the privilege to respond to brand’s messages. Sometimes, these…

The five-year journey of my agency, EloQ Communications

This year marks the fifth anniversary of EloQ Communications (formerly Vero IMC), my public relations and marketing agency based in Vietnam, and I’m glad to share here its story.  Over its course,…

Cultural implications in public relations

There’s a little context on the public relations industry, and how in its very infancy, it has faced a lot of negative attitudes. I was interviewed by a young yet…

My dream to bring Vietnam’s PR industry name out to the world

Here is my interview conducted with Startup.info to shed light on entrepreneurship, its difficulties and advice for new startups in the PR industry. Startup.info is the first collaborative magazine dedicated…

Assessing entrepreneurial motivations: From the perspectives of Vietnamese founders in the public relations industry

Presentation at the ninth International Conference on Entrepreneurship and Business Management (ICEBM). Jakarta, Indonesia. 2020. View the presentation here: Abstract With the increased importance of SMEs, especially in the Asia…

6 reasons why Vietnam is the promised land for investment

Why invest in Vietnam?Is the country worth the hype? In recent years, Vietnam is step-by-step earning its title as one of the best markets for growth in Southeast Asia –…

Reimagining market entry in Vietnam

You are in a rush to expand the business and beat those competitors, but the ‘new normal’ happened and added new challenges to market entry decisions? Plot twist: the new…

Understanding Vietnam market and its people

When in Rome Vietnam, do as the Romans Vietnamese do! Here are some head ups for multinational companies to keep in mind when venturing into Vietnam. Mind the differences First,…

[Preview] To grow or not to grow: The founder’s choice in Vietnam’s public relations industry

Presentation at Canadian Council for Small Business and Entrepreneurship (CCSBE) 2020 Conference. Toronto, Canada. 2020. Abstract The entrepreneurial factors that influence a company’s growth are managerial traits, motivations, and roles.…

Reimagining market entry in the new normal

Planning and venturing on a new market entry during and after the Covid-19 pandemic could be challenging. However, market entry attempts in these times can actually benefit from new consumer…